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| SEO expertise vs Search Engines ranking... |
| Posted : 2011-10-10 |
| Search engines such as Google show websites after searching for results they think are relevant and authoritative.
The search engines algorithm quantify relevance by content analysis plus they determine authority predicated on a number of things, especially the quality and amount of the links a full page has. Links are, therefore, in a way just like votes.
Still confused about exactly what SEO is? – Well, continue reading!
How can you turn your website into the type of site that the various Search Engines will show when they are searching for results? Simple: Good Content plus Quality Links equals SEO Success!
So how exactly does Google decide where your page should rank?
Google promotes the pages it regards as authority webpages to the highest point in its rankings. It is your task – or the task of any company you hire to complete your SEO – to produce authority pages. Basically this requires building links and writing content.
So basically SEO involves writing pages that use keywords, which are words people use within searches, and securing links from other pages to exhibit how essential your page is when compared with the others. Links are votes and votes enable you to get elected to page 1…
An easy 1-2-3 Guide to Improving Search Engines result:
1- Write content that will be utilized by the people who look for your product.
2- Build links to your pages to exhibit their importance.
3- Keep carrying this out!
SEO is just the simple activity of ensuring that an internet site is available to Search Engines optimization online for keywords highly relevant to what the website is providing. In several respects, it’s simply a quality filter for sites. With that said, if there has ever been a business which was poorly comprehended by ‘outsiders’ then it’s SEO.
Ask some SEO businesses about SEO and they’re going to try to blind you with science and confuse you in to thinking it is a black art. Ask some businesses: ‘what’s SEO.?’ and two hours later you will be none the wiser. This is why, if you do hire a company to complete this task, you should not only understand what they’re doing for you, but why? – and that is optimizing your website to get good ranking on the search engines.
Links appear to be essential, so how do I get them? Correct, links are essential but do not confuse quality with quantity. 10 or 15 links from quality relevant resources (pages) to one of your pages may have a far larger effect on the way your webpage ranks than the usual 1000 poor quality links that are sold by plenty of SEO businesses. Actually, if an SEO. company provides you with a collection of links for a set charge, run away because they are definitely spammers!!!
Alternatively, look for great links from other great websites, as long as you have some thing that is worth linking back to because good websites do not connect to poor quality ones, why would they?
To sum up:
Produce a good site, provide some product that people want and are searching for in search engines, then share your website with some other great websites and you will quickly begin to notice your site traffic increasing.
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| Basic aspects of SEO, links and backlinks! |
| Posted : 2010-12-06 |
| •3 basic seo tips for beginners. Consider your keywords. Content is king. Start link building like backlinks.
Seo are actually quite easy to understand. The goal behind any type of seo effort is simple, and is shared by seo companies, by search engines and by users: we all want a better internet, clean of spam sites, and we all want a better search experience. We want to make sure that when a user searches for certain information or for a particular product online, only the most relevant, high-quality sites would appear in the search results. To achieve this goal of a better search experience, companies work to help search engines to correctly index websites by building quality sites and optimising them, and search engines are working to get rid of spam sites. As a webmaster, there are several simple changes you can make to your site to help search engines figure out what it's about and index accordingly.
Social bookmarking sites and seo are socially good for people today. This is because many websites are beginning to tap into the power of the social networking model for social good. These social networking models provide a means for connecting otherwise fragmented industries and small organizations. It is also important to understand the typical structure of social bookmarking sites.
Did you know that an increasing number of academic commentators have become interested in studying facebook and other social networking tools. Social science researchers have begun to investigate what the impact of social bookmarking sites and seo might have on society. Typical articles have discussed issues such as identity, privacy, electronic learning, social capital and teenager use. It might be interesting to know that a special issue of the journal of computer-mediated communications was focused on studies of social networking sites. For text links and backlinks visit:
http://milliondollarwebsite.jotabiz.net/
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| How to rank higher on Google using one way text links |
| Posted : 2010-12-01 |
| •Today we will talk about one way text links that seems all search engines like and most of the SEO’s agree on this.
Try to follow the theme of your website and submit to directories whose users would gain something from following that link and visiting your website. When submitting to web directories make sure you choose the most relevant category for your website. Web directories become an important part of the overall link building mix, especially when you submit to directories that offer a one way link. Whether you are submitting to free or paid web directories, every little bit helps. One way text links became more important now than reciprocal links but probably this is because they are more important to search engines. A legitimate way to help build your one way link popularity is through directory submissions.
The key to remember when it comes to building your link popularity through directory submissions, is to always try to get links from related websites.
There are many versions of automated directory submission software out there. Using directory submission software can make the submission process faster, but there are some disadvantages in doing this. For example, some web directories could check if any kind of submission software was used when someone submits to their directory and they will not accept the submission because they have in their publishing policy not to use automated software like that. Also, doing submissions so quickly will not appear like “natural” to search engines when they see hundreds of new links all at once. One way text links are the vote of confidence kind of trust for your website from other websites.
One way text links are considered as the most powerful links, because you don't need not to have a back link to the site that is providing link to yours. Apart from that, these links are also effective to bring a website in a good position of search result in all the top search engines, including ‘boss of all search engines' Google. Getting high quality one way text links is not at all an easy job, it requires proper techniques and knowledge.
One way text links are placed on web pages ranging from pr0 to pr3. These pages will most likely gain higher page rank over time, so if the link is a pr0, don't worry; the page pr status can upgraded at a later time increasing the value of the backlink
The best way to build one way links to your site is by submitting your articles to some article directories out there and including a link or two back to your website that is allowed usually in the Bio section of the article.
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| Link Building Best Practices... |
| Posted : 2010-11-30 |
| •By SEOFocused.com (c) 2010.
Just to cover the ground, lets go over what link building is quickly. Link building is the process of building backlinks to your site. The more backlinks (links from other sites to your site) a site has, the higher it ranks on the search engines. Link building therefore is a mission of all money making webmasters.
Link building methods have changed from time to time and a specific method that worked yesterday may not work today. This is due to changes in the industry over time and in some cases extreme abuse. If a specific link building method has been abused too much, then that method will not work anymore.
It is therefore very important to know which link building method works today so that you can spend your time in a most productive way.
There are many link building methods out there today that work with some working better than others. Below are some of the today's popular links building methods:
Article Submission
If you are reading this article, then you know that you can publish your own article in article directories. Not only do you gain backlinks to your site from your published articles (see bottom of this article), you will get some traffic as a bonus. Think of you reading this article. There might be many reading your published articles as well.
Article submission is a great way of building backlinks as it provides you with 100% relevant contextual backlinks that Google loves.
Directory submission used to work lot better before, but it is still a popular link building method that still works if done properly. How many directories are out there as of this date is anyone's guess but one thing is certain: that most of the directories aren't worth submitting to.
Google considers a Yahoo Directory link as a quality backlink so if you can afford and justify the cost, it is worth submitting to Yahoo Directory. Yahoo charges $300 for a yearly submission and there is no guarantee that your site will be approved!
Directory Submission
DMOZ is another directory that is worth submitting to and can provide great benefit in your SEO campaign. It may take months to get the approval from DMOZ and the chance of getting approved is pretty slim. A lot of small directories use the DMOZ directory categories so getting listed with DMOZ would mean getting bonus listings on many other web directories.
Another good directory to submit to is the BOTW directory that costs $99 for a yearly submission and $299 for a permanent listing.
Other than the above, you should look for quality directories where you can submit your site. You can judge the quality of the directories by analyzing the number of sites listed, number of backlinks the directory has, PR, age of the directory, etc.
Social Bookmarking
Social bookmarking worked like charm only a few months ago. If bookmarked on authority and quality bookmarking sites like Digg, Mixx, Propeller, etc, then you can still make good use of social bookmarking. Other than backlinks, social bookmarking also offers you some bonus traffic depending on where you submit to. If you can manage to put together or collect a good bookmarking site list, then social bookmarking can still be a useful link building method. |
| Links Exchange, Back Links and Search Engines |
| Posted : 2010-11-25 |
| •Last month, Google was granted a patent that states that the different links on a linking page have a different effect on the linked pages. How does this affect your website and what do you have to do to secure your rankings?
What is the patent about?
The patent describes that the value of a link seems to be based on the probability that a web surfer would click on the link. Here's the summary from the patent application:
"Systems and methods consistent with the principles of the invention may provide a reasonable surfer model that indicates that when a surfer accesses a document with a set of links, the surfer will follow some of the links with higher probability than others. This reasonable surfer model reflects the fact that not all of the links associated with a document are equally likely to be followed. [...]
Examples of unlikely followed links may include 'Terms of Service' links, banner advertisements, and links unrelated to the document."
When Google finds links on a web page, it classifies the links. Some links on the indexed page have more value than others.
How does Google classify the links?
To determine the value of a link, Google analyzes several things:
• Features of the link: color and size of the anchor text, link position, number of words, how commercial the text is, length of the linked URL, link type (image or text), context of words
• Features of the linking page: URL of the page, number of links on the page, presence of other words on the page, match between the topic of the link text and the other words on the page
• Features of the linked page: URL of the page, associated websites, words in the URL, length of the URL
• User behavior data: language and interests of the user, used search query terms, frequency of link selection, navigational actions (forms completed, links selected, etc.)
Where does Google get the user behavior data from?
To get the user behavior data, Google can use the Google toolbar. According to the patent description:
"[Google's toolbar] may record data concerning the documents accessed by the user and the links within the documents (if any) the user selected.
[...] may record data concerning the language of the user, which may be determined in a number of ways that are known in the art, such as by analyzing documents accessed by the user.
[...] may record data concerning interests of the user, which may be determined, for example, from the favorites or bookmark list of the user, topics associated with documents accessed by the user, or in other ways that are known in the art.
[...] may record data concerning query terms entered by the user. The web browser or browser assistant may send this data for storage in repository 430."
There's quite a lot of things that Google records when you surf the web with the Google's toolbar installed.
How can you improve the links that point to your website?
Of course, you cannot influence all links that point to your website. If you can, you should consider the following things:
1. Your link should be in the regular text of the linking page. It should not be in the footer or another navigational elements. If possible, the link should be "above the fold".
2. The anchor text should contain words that are related to your website. Use the keywords for which you want to get high rankings. The link texts should be natural. Anything that looks like manipulation might devalue the link.
3. Avoid commercial words in your links. Terms like "buy now" and similar commercial phrases might devalue the link.
4. The link should be on a related page. If you sell shoes then a link from a web page that deals with shoes will have a higher impact on your search engine rankings than a link from an unrelated website that links to all kind of web pages.
The Google patent confirms that not all links are created equal. Although the patent has been granted to Google last month, they filed it several years ago. That means that the methods described in the patent might have been used by Google for years.
For Paid and Free Text Links and Backlinks. Visit: http://www.milliondollarwebsite.jotabiz.net |
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